Goldfish Swim School

Industry:FDD year: 2024

About Goldfish Swim School

The franchise offered is for the establishment and operation of a swim school that provides specialized quality swim instruction and superior customer service to its clients. The franchise aims to service local markets by offering group and private swim lessons as well as birthday parties, open swim times, swim clinics and many other aquatic activities to children aged 4 months to 12 years in a fun and colorful environment. The franchise will also service its clients by offering a snack bar and retail area.

Franchise Details

Veterans Discount

Not disclosed in FDD

In-House Financing

Absentee Ownership

Franchise Term

10 years

Renewal Term

Total Units

159

Franchisee Owned

155

Franchisor Owned

Support & Training

Goldfish Swim School provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.

Initial Training

~13 days: virtual onboarding + Week 1 (orientation, operations, marketing, tech) + Week 2 (Swimologist) in Troy, MI

Training Location

Troy, Michigan headquarters and virtual platform

Ongoing Support

Periodic field visits; phone/email guidance; newsletters; Brand Standards Manual updates

Brand Fund Contribution

2% of gross sales currently (max 3%); greater of $450/mo or 2% first 90 days; then $1,300/mo or 2%

Technology Fee

$700/month (access to email, CRM, scheduling/billing software)

On-Site Opening Assist

Up to 3 days for 1st school; 1 day for 2nd; none for 3rd+

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